Marketing Campaigns
Marketing, Visual Design
Much of my experience includes working on design teams structured to be well-versed in not only web and product design, but the marketing side of the business as well. At Netcracker I was tasked with GoogleAd banner designs as well as homepage updates to fit marketing campaigns. Visual and brand design were key in terms of creating banners that were clearly messaged and engaging for the user.
While at Publishers Clearing House (“PCH”) campaigns for the various sweepstakes the company offered were a big driver of traffic and engagement. Each sweepstakes would have a different look and feel while keeping the PCH aesthetic. Here you can see VIP sweepstakes creative I worked on at PCH. My role included creating that look and feel, while keeping in mind engagement and visuals across banners, homepages and emails.
Working on a small team at Online Convergence, it was important to pick up and design whatever was needed. In this case for the mobile slots app SpinToWin, campaigns for extra tokens within the app. The visual design was specced for in-app popups, social media banners as well as email to users. All to create a seamless visual campaign to create engagement within the app.