Website, Responsive Design, UX
When I reached out to the guys at Canton Fitness, they were looking for a new website to help drive interest and signups to their personal training business. I came on board with the intention of giving them a modern, responsive website that would fit their needs.
I began by researching competitors and discussing with the owners their wants and goals of a new website. With a logo already in-hand, I was able to quickly move into creating style tiles while also building interactive HTML based wireframes to review. This allowed us to tackle the content in a more efficient and responsive way in terms of display on both mobile and desktop.
We moved into building the website in WordPress, creating a custom theme that allow for updates on their own. The new design helped them achieve their goal of reaching a broader audience beyond the word of mouth recommendations they relied on.